OPPO to make phones with artificial intelligence (AI) available

OPPO to make phones with artificial intelligence (AI) available

OPPO unveiled its vision to make artificial intelligence (AI) phones accessible, pointing to a future comprehensive technological revolution and restructuring of the AI ​​phone ecosystem. In addition, OPPO also shared with industry partners Google, MediaTek and IDC a glimpse of the smarter and more convenient life that AI phones should bring.

The company opens the door to artificial intelligence technologies for all OPPO phone users and brings generative AI to all product lines of its phones. In addition to developing its own AI, OPPO will work with Google, MediaTek, Microsoft and other partners to provide their AI-enabled services.

OPPO IS COMMITTED TO MAKING AI PHONES ACCESSIBLE BY INTRODUCING GENERATIVE AI TO ALL OF ITS PRODUCT LINES

Due to their large global reach, smartphones are well positioned as the most important personal AI device. Despite the ubiquity of smartphones, however, OPPO believes that AI should not remain the prerogative of the most expensive flagship phones and select users. But it should be available to more people around the world.

"Thanks to our persistent efforts and determination, OPPO strives to truly open the possibility of AI in OPPO phones to everyone," said Billy Zhang. That is, the president of overseas marketing, sales and service of OPPO. “For the first time, we are introducing generative AI to all of our product lines. We expect to make generative AI features available to approximately 50 million users by the end of this year.”

IDC's latest research study " Time to Democratize the Impact of AI Tech " identifies significant potential for this market. According to IDC, shipments of AI phones in the sub-$1,000 segment can be expected to grow by 250% to reach 35 million units in 2024. Generative AI is increasingly penetrating everyday life. And it improves experiences in the field of entertainment and work with smartphones.

INCREASING THE AVAILABILITY OF AI PHONES THROUGH INNOVATION AND COLLABORATION

Over the past ten years, OPPO has applied for more than 5,000 AI invention patents. Of which approximately 70% specifically relate to AI-assisted image acquisition. As of 2020, OPPO has pioneered the development of its own Large Language Models (LLM). And it is active in the field of large machine vision models and multimodal technologies. OPPO is the first smartphone company to deploy LLM with 7 billion parameters directly on the device. OPPO has also introduced more than 100 generative AI features to its phones this year.

In addition to its own innovations, OPPO works closely with other industry leaders. So to provide better experiences with AI phones. That is, based on a hybrid architecture of AI in the device and in the cloud. In cooperation with Google, the OPPO models of the Reno12 series and the new generation of the Find X flagship will be equipped with the LLM of the Google Gemini family. These then bring even more innovative and convenient AI functions to OPPO smartphone users. Such as AI Toolbox including AI Writer and AI Recording Summary functions. Both OPPO and Google are developing new processors in cooperation with MediaTek. So as to increase the chip storage and computing efficiency of future OPPO flagship models. Thanks to the partnership with Microsoft, OPPO's next-generation phones will be equipped with Microsoft features. These will bring more efficient, accurate and natural voice and text conversion, as well as a better connection between AI in computers and phones.

EMPOWERING USERS WITH A REVOLUTIONARY AI PHONE EXPERIENCE

Many innovative features are integrated into OPPO AI phones to help increase productivity and stimulate creativity.

In terms of productivity, the combination of LLM and technologies such as rapid transcription allows users to process more information and benefit from real-time translation, while collaboration between computers and phones leads to further increases in productivity.

In the creative field, photo editing and the creation of personalized images have also been revolutionized thanks to multimodal and motion generation technologies. For example, the OPPO AI Eraser feature helps users easily remove unwanted objects and quickly generate missing content. Currently, users use it an average of 15 times a day. At the same time, multimodal technology helps users easily create creative content for social media.

Looking ahead, the shift from smartphones to phones with artificial intelligence will be a long-term trend that will constantly change the way mobile phones are used. “We believe that an intelligent operating system will include AI agents and support multimodal interaction, while providing third-party services in a more flexible way. The result will be a complete transformation and restructuring of the AI ​​phone ecosystem,” said Nicole Zhang, General Manager of AI Products at OPPO.

OPPO welcomes the arrival of a new era of AI phones, is committed to making them accessible to everyone, and will continue to develop optimal AI phone experiences through its own innovations.

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