HONOR Sets New AI Standards at IFA 2024 with Breakthrough Mobile AI Solutions

HONOR presented three groundbreaking mobile AI solutions at IFA 2024: the AI PC powered by Snapdragon® X Elite processor, AI Agent, and AI Deepfake Detection platforms. These innovative technologies were unveiled during a stimulating panel discussion featuring HONOR CEO George Zhao, Alex Katouzian, CEO of MCX Group at Qualcomm Technologies, Inc., and Mark Linton, Vice President of Partner Device Sales at Microsoft. Together, they explored the synergy between artificial intelligence and Snapdragon technology and discussed how these advancements are shaping the future of mobile AI.

HONOR AI Innovations at IFA 2024

"When it comes to mobile computing, AI is not just a buzzword; it's a revolution," said George Zhao, CEO of HONOR. "At HONOR, we are dedicated to collaborating with our partners to deliver powerful AI features and seamless connectivity while safeguarding user privacy. Through open collaboration with industry leaders, we create devices that empower individuals and redefine what is possible."

Alex Katouzian added, "At Qualcomm Technologies, we believe the NPU is the key to unlocking the true potential of AI in computing. The Snapdragon X Elite, with its top-tier NPU performance, enables AI PCs like the HONOR MagicBook Art 14 to deliver next-generation experiences, enhancing both performance and battery life."

HONOR MagicBook Art 14 Snapdragon: Redefining Mobile AI Computing

The HONOR MagicBook Art 14 Snapdragon represents a new era in mobile AI computing. With an elegant, compact design and cutting-edge hardware, this PC is designed to maximize productivity and user experience. Powered by the Qualcomm Snapdragon X Elite processor, the MagicBook Art 14 offers unparalleled performance, efficiency, and security. The device features a stunning 14.6-inch HONOR FullView touchscreen display with 3.1K resolution and a 97% screen-to-body ratio, making it the thinnest and lightest AI PC on the market.

HONOR has optimized the MagicBook Art 14 Snapdragon to ensure smooth migration of Windows applications from X86 architecture to Windows on Snapdragon architecture. This includes the Hotspot Library, which uses AI to identify frequently used scenarios and optimize performance accordingly. These advancements have resulted in a 16% reduction in system boot time across various Windows applications.

The HONOR MagicBook Art 14 Snapdragon will soon be available in Germany, France, and Italy. Pre-orders can be placed now at the HONOR online store.

Seamless AI Experiences with MagicRing Technology

In the era of mobile AI, seamless connectivity across devices is essential. HONOR's MagicRing technology enables automatic, low-energy connections between multiple devices within the same account. This innovation allows users to utilize the same keyboard and mouse across devices, receive calls and notifications on any device, and even control the smartphone camera from their PC.

For instance, with Cocreator, users can create AI-generated artwork using the Magic-Pencil on their HONOR MagicPad 2, while simultaneously editing the work on the HONOR MagicBook Art 14 Snapdragon PC. The AI Eraser feature on the HONOR Magic V3 smartphone can be used to further enhance the creative process, demonstrating the seamless integration of AI across HONOR devices.

HONOR AI Agent: The First On-Device AI Agent for an Open Ecosystem

HONOR AI Agent is a revolutionary personal assistant designed to simplify daily life. By learning from user habits and device environments, AI Agent can automate complex tasks across different applications and services. This innovation will be a key element of mobile AI, launching with the HONOR Magic7 series later this year in China. AI Agent represents a significant leap forward in technology, seamlessly integrating AI into everyday routines to enhance productivity and efficiency.

The World's First AI Deepfake Detection Technology

As deepfake technology becomes more sophisticated, the risk of misuse increases. HONOR's in-device AI Deepfake Detection technology is a groundbreaking solution that protects users from deepfake fraud. By analyzing various elements, such as pixel-level imperfections and frame-to-frame continuity, the technology can accurately distinguish between authentic and manipulated content. This innovation sets a new standard in safeguarding digital content.

With these advancements, HONOR continues to lead the way in mobile AI, delivering powerful, user-friendly solutions that enhance daily life while ensuring privacy and security.

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