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Aug 25, 2024 Chathura Prabhaswara Gamage News 357 hits
OPPO has secured the prestigious “EISA AI Smartphone 2024-2025” award for its latest model, the Reno12 Pro. Launched in June in Ibiza, this model has garnered widespread attention across Europe. The award, presented by the Expert Imaging and Sound Association (EISA), represents a collaboration among 56 of the world’s most recognized consumer electronics publications.
Bingo Liu, CEO of OPPO Europe, expressed his gratitude, stating, “We are honored to be recognized for our efforts to accelerate the adoption of AI phones among European consumers. This year, OPPO has highlighted our commitment to making AI technology accessible to a wider audience, extending beyond high-end flagship smartphones. The Reno12 Pro, along with other models in the Reno12 series, introduces a suite of AI features designed to enhance daily efficiency and creativity. Winning the EISA award for the fifth consecutive year underscores our dedication to developing devices that meet the needs of European consumers.”
Paul Miller, President of EISA, praised the Reno12 Pro for its advanced AI capabilities, highlighting several key features:
Additionally, the Reno12 Pro features a 6.7-inch AMOLED display, a powerful MediaTek Dimensity 7300-Energy processor, and a 5000mAh battery with fast charging, making it an ideal choice for both AI enthusiasts and regular users.
Over the past decade, OPPO has filed over 5,000 AI-related patents, with approximately 70% focused on AI imaging. In collaboration with industry leaders like Google and Microsoft, OPPO aims to deliver superior AI phone experiences based on a hybrid architecture combining in-device and cloud AI. By the end of this year, OPPO expects to bring generative AI features to around 50 million users worldwide. Most of the AI features in the Reno12 Pro and Reno12 5G are also available in the OPPO Reno12 FS 5G, aligning with OPPO's broader AI rollout plan.
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