Apple Dominates Global Smartphone Market in Q4 2024, Leading All Brands with 23% Share

According to the latest Canalys research, global smartphone shipments reached 330 million units in Q4 2024, marking a 3% increase and the fifth consecutive quarter of growth. The market showed strong recovery with total shipments for 2024 reaching 1.22 billion units, reflecting a 7% year-on-year growth.

Top 5 Smartphone Vendors - Q4 2024

• Apple: 23% market share - Leading position driven by emerging market growth
• Samsung: 16% market share - Maintaining second position despite decline
• Xiaomi: 13% market share - Strong performance in home market and global expansion
• Transsion Holdings: 8% market share - Including Infinix, Tecno, and itel brands
• vivo: 8% market share - Benefiting from Asia-Pacific market recovery

Key Market Insights

"Apple solidified its global position through growth in emerging markets like India and Southeast Asia in 2024," notes Canalys Analyst Le Xuan Chiew. "By expanding channel coverage and leveraging active marketing strategies, Apple captured significant growth opportunities."

Mass Market Success

The success of mass-market products played a crucial role in driving global smartphone growth throughout 2024. Despite supply chain cost challenges, Android brands like Xiaomi, TRANSSION, and vivo achieved double-digit growth, supported by:

• Extensive channel networks
• Competitive product offerings
• Effective inventory management
• Strong presence in emerging markets

2025 Market Outlook

Canalys Senior Analyst Toby Zhu predicts challenging conditions for 2025, highlighting several key factors:

• Increased focus on high-end products
• Enhanced AI integration in new devices
• More cautious inventory management
• Continued regional expansion efforts
• Potential reduction in market concentration among leading vendors

Source: Canalys Smartphone Market Pulse Q4 2024